22 Mission Statement Examples To Inspire You To Create Your Own Small Business Mission Statement

Mission statement examples from some of your favorite brands that will help you craft the perfect mission statement for your own business.  Allowing you to define what you do, why you do it, and who you do it for.

Mission statement examples from some of your favorite brands that will help you craft the perfect mission statement for your own business.  Allowing you to define what you do, why you do it, and who you do it for.

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Whether your business is just getting started or in the middle of a brand update, your company mission statement is important.

A mission statement shares your company’s who, what, and why in a few simple sentences. It focuses your leadership team, inspires employees, and communicates your core values to the larger world.

I have compiled 22 of the best company mission statement examples to help get your creative juices flowing.

If you are looking to craft your company’s mission statement and want to see what some of your favorite brands have come up with, here you go!

22 Mission Statement Examples To Help You Craft Your Small Business Mission Statement


We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.


To reimagine commerce in ways that build a more fulfilling and lasting world. We are building a human, authentic and community-centric global and local marketplace.


To bring the best user experience to its customers through its innovative hardware, software, and services.


To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.


To give people the power to build community and bring the world closer together.


To give everyone the power to create and share ideas and information instantly, without barriers.


To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.

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To promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.


To help people find and enjoy the world’s premium video content when, where and how they want it.


To help all families discover the joy of everyday life.


To save people money so they can live better.

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To build the Web’s most convenient, secure, cost-effective payment solution.


Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.


To organize the world’s information and make it universally accessible and useful.


To enable people and businesses throughout the world to realize their full potential.

Southwest Airlines

To become the world’s most loved, most flown, and most profitable airline.

Delta Airlines

To be the World’s Most Trusted Airline


To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.

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Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.

Progressive Insurance

Become consumers’ number one choice and destination for auto and other insurance.


To provide authentic hospitality by making a difference in the lives of the people we touch every day


To fill the earth with the light and warmth of hospitality.

Craft your Mission Statement and Put It to Work

If you have not drafted your mission statement for your small business just yet, here is a guide to help you get started.

Once you’ve crafted your business’s mission statement, you’ll want to put it to work.

Besides having mission statements to communicate who they are and what they do, many successful small businesses also have vision statements to describe their most significant achievements. Once you have the mission statement covered, you can work on crafting your vision statement.


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I’m TaKenya

I HELP WOMEN succeed in life and business

Fueled by equal parts oat milk lattes and passion alike, I spend my days coaching, building things, researching, and figuring out ways to help women change the world while finding, understanding, and loving themselves and their unique individuality.   

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