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Multicultural marketing is a marketing strategy that recognizes that there are differences in a culture and ethnicities of a target market.
To be inclusive in marketing you must willing to step outside of advertising norms and choose to highlight people or groups that are underrepresented or even misrepresented.
Authentic representation allows for your intended consumers to feel seen, heard, and understood. Which allows them to believe in your brand and personally relate to your products.
If a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy.
Andrew McCaskill, Senior Vice President
Global Communications and Multicultural Marketing, Nielsen
If a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy.
– Andrew McCaskill, Senior Vice President
Global Communications and Multicultural Marketing, Nielsen
Multicultural marketing is a marketing strategy that recognizes that there are differences in a culture and ethnicities of a target market.
To be inclusive in marketing you must willing to step outside of advertising norms and choose to highlight people or groups that are underrepresented or even misrepresented.
Authentic representation allows for your intended consumers to feel seen, heard, and understood. Which allows them to believe in your brand and personally relate to your products.
According to a Forbes article looking at the influence of women of color, if African Americans alone were a country, they would be the 15th largest economy in the world, with AA Women controlling the lion's share of it. This is a very important thing for consumer goods and media companies to get a handle on as this proves the need for more multicultural strategies.
How I Can Help
- creating exclusive experiences, both online and off, that are engaging, inclusive and fun for women of color looking to grow individually and live out more authentic lives.
- building real connections with growth seeking women of color and sharing knowledge on what those women are looking for from brands.
- partner with brands who truly recognize the value of creating an equitable industry so that things change from the inside-out for the long term.
