Small business websites are at the heart of any online marketing strategy that aims to grow customer engagement and bring in new customers from the web. But most small business websites are just static pages—meaning they don’t change much from one day to the next and don’t tell their visitors anything new or exciting about their businesses.
But how do you differentiate your site from your competitors’? How do you keep existing customers coming back?
If you want to grow your website into a marketing tool that helps you build your brand and drive traffic to your site, you may want to include a blog.
Here are five reasons why every small business website needs a blog.
5 Excellent Reasons To Add a Blog To Your Small Business Website
There are so many reasons to add a blog to your business website. But here are five undisputed reasons to do it:
- Generate more leads
- Boost your SEO optimization efforts
- Build credibility among potential customers
- Create brand awareness and increase trust
- Increase conversions
I will go into detail about all of this below. So keep reading.
Generate more leads
A successful small business website needs to provide ample information, build trust, and ultimately generate more leads. A great way to do all of these is by blogging—which can also help drive traffic to your site and rank better in search engines. So if you want more customers, it’s time to start blogging.
Boost your search rankings
Search engine optimization (SEO) is becoming more critical by the day. If you want to promote your business’ website and attract potential customers, you must optimize your web content for search engines. By doing so, you can boost traffic to your site, which improves visibility and increases revenue.
SEO can help you rank higher in search results and drive more traffic to your website. SEO services can include On-Page Optimization, Off-Page Optimization, Content Creation, Social Media Marketing, Local Citation, and Video Search Engine Marketing.
How does a blog help SEO
Because most small business websites aren't updated often, when a blog is added, it tells Google (and other search engines like Bing) that your website is active and current. This increases your chances of ranking higher in search results for relevant keywords. So if you’re looking to get more traffic to your site and increase sales, a professional-looking business website with a regularly updated blog can be an effective way to do so.
What does it mean to rank in a search engine?
Ranking in a search engine means that your site appears on page one of Google when someone searches for something related to your business. Of course, many factors determine rank, but having a blog shows Google that there is new and fresh content there and establishes your authority.
Build your credibility
To blog about something, you have to be knowledgeable about it. So having content that offers answers to your potential customers' most pressing questions can help them to see you as a credible source on the topic. It also allows them to learn your perspective and what working with your or buying your product may entail.
A potential client who feels confident in you and your product/service will be much more likely to choose to do business with you. Some studies show that companies with blogs have received 50% more leads than non-blogging competitors.
Create brand awareness and trust
A blog helps build brand awareness by showing customers that you’re an expert in your field. It also provides a forum for your customers to interact with you and each other, which builds trust and loyalty. As a result, customers are more likely to purchase from brands they trust, and this is why creating an online community where they can connect with each other, and your business is beneficial.
What is brand awareness?
Creating brand awareness isn’t easy. But it is an integral part of building a business.
Brand awareness is simply putting your product or service in front of as many people as possible without being too pushy. This is why an excellent way to start creating brand awareness for your business is by making sure you have a solid online presence.
We already mentioned that it could get more people to your website, generating leads. But once people get to your website, having a blog can also increase conversions.
Conversions are essential for any business. You want people to take action and buy your product or service.
If you have a website, chances are you’re trying to get people to convert, whether it’s by purchasing something or signing up for your email list. A compelling call-to-action (CTA) is essential for converting website visitors into customers. A CTA is anything that tells people what they should do next.
And weaving in a call to action within blog content is less salesy.
Today, blogging is an essential part of marketing your business online. I have seen how effective it can be as a source of building authority and driving traffic to your website. Here I have listed five excellent reasons you should consider adding a blog to your business-specific website as part of your marketing strategy.
- To generate more leads
- Increase your SEO
- Build your credibility
- Create brand awareness
- Increase conversions
So today is as good as any to get started!